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Idea by

Francesco Marzulli, Davide De Leo, Umberto Colasanto

studioIDEAM

http://www.studioideam.com

via Matteo Renato Imbriani 43, 70121 - Bari, Italy
StudioIDEAM is a team of professionals led by the architect Francesco Marzulli with the architect Davide De Leo and the designer Umberto Colasanto. StudioIDEAM is headquartered in the center of Bari, in South of Italy and worked in the restoration, new buildings, public procurement, interior and urban design, research and development. A container of creativity that combines modernity with tradition, technological innovation to craftsmanship of excellence.

Genius Loci


A global network of local cultures for the future architecture

Genius Loci


A global network of local cultures for the future architecture
Rediscover cultures, traditions, environmental and human resources to built a future architecture, sustainable based on the places's identity and its inhabitants.

Contemporary architecture is even more tied to globalization, marketing strategies and business affairs of governments and building materials industry: this phenomenon is changing how we build and design.
It's not appropriate apply production logics to the creative process; fashion and trends should not lead to create an homogeneous and sterile architecture; architecture's purpose is not to capture tourists and stakeholder but to satisfy users.
To follow fashion and modernity, contemporary architecture has forgotten the historical-cultural-artistic identity of the places and their landscape. Traditional knowledge of arts and crafts, with the use of local materials and techniques, are disappearing.
In this scenario, the rediscovery and contemporary interpretation of the Genius Loci will gives identity to the architectural heritage all over the world: a new sustainable approach to construction process, based on culture, society, environment and economy of the places.


Genius Loci


A global network of local cultures for the future architecture

Genius Loci


A global network of local cultures for the future architecture
Rediscover cultures, traditions, environmental and human resources to built a future architecture, sustainable based on the places's identity and its inhabitants.

Contemporary architecture is even more tied to globalization, marketing strategies and business affairs of governments and building materials industry: this phenomenon is changing how we build and design.
It's not appropriate apply production logics to the creative process; fashion and trends should not lead to create an homogeneous and sterile architecture; architecture's purpose is not to capture tourists and stakeholder but to satisfy users.
To follow fashion and modernity, contemporary architecture has forgotten the historical-cultural-artistic identity of the places and their landscape. Traditional knowledge of arts and crafts, with the use of local materials and techniques, are disappearing.
In this scenario, the rediscovery and contemporary interpretation of the Genius Loci will gives identity to the architectural heritage all over the world: a new sustainable approach to construction process, based on culture, society, environment and economy of the places.



Idea by

Francesco Marzulli, Davide De Leo, Umberto Colasanto
studioIDEAM
via Matteo Renato Imbriani 43
70121 - Bari
Italy
StudioIDEAM is a team of professionals led by the architect Francesco Marzulli with the architect Davide De Leo and the designer Umberto Colasanto. StudioIDEAM is headquartered in the center of Bari, in South of Italy and worked in the restoration, new buildings, public procurement, interior and urban design, research and development. A container of creativity that combines modernity with tradition, technological innovation to craftsmanship of excellence.