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Stojan Pelko, Slovenian philosopher, film publicist, translator and essayist © Photo credit: Primož Bregar
Stojan Pelko, Slovenian philosopher, film publicist, translator and essayist © Photo credit: Primož Bregar

"Ten Points of Reflection


I was tasked by Future Architecture Platform to read and compare all 215 entries of the 2018 call in order to try to detect the tendencies common among them.

This is what I presented to the participants of the 2018  Creative Exchange conference at the Museum of Architecture and Design (MAO) in Ljubljana, on Friday, 16 February 2018.


1. Can reflection be effected without a  mirror? 

I deliberately decided for a total absence of any representational tool – show-reels, slide-shows, power-points – that would replace pure, speculative exercise. There are surely other ways to scan and discern the common caracteristics of all entries in order to grasp some major tendencies.

One may think of a cloud of the most commonly used words, others may program certain statistics of topics to determine their frequency – but this is not how you grasp the essence. The essence is never an average, the essence is the excess – what sticks out, what hurts the eye, what makes the thought think.

So, if you expect the mirror reflection, think instead about the mirrors in vampire movies: the scariest moment is not what you see, but when you don't see yourself in the mirror where you expect to, inside the traditional frame. The absence of your image is the sign of the radical transformation of your own being. You are not what you expected to be..."


Continue reading: 2018 Annaul Reflection Summary by Stojan Pelko

Watch the video: Public presentation by Stojan Pelko

Stojan Pelko

Born in 1964. M.A. in philosophy at the University of Ljubljana; D.E.A. in audio-visual research at Universite de la Sorbonne Nouvelle - Paris III; PhD (The Image of Thought, with prof. Slavoj Žižek) in social sciences at the University of Ljubljana. Former editor-in-chief of film and television magazine Ekran, and assistant professor at Faculty of Arts, University of Ljubljana. Published several books on film theory and translated French authors Lacan, Baudrillard, Virilio, Deleuze, and Badiou.

Between 1996 and 2000 Senior Copywriter and Creative Director at Luna advertising agency. Won the title for the Best Creative Director of the Year in 1998. Founded communication consulting company Korpus in 2000 and been involved in political marketing campaigns in Slovenia, Croatia, Serbia, Montenegro, and Kosovo.

During his mandate as State Secretary at the Ministry of Culture (2008 – 2011) he was a key speaker at the EU Conference on The role of cultural activities in post-conflict situations (Brussels 2009), IFACA World Summit on Arts and Culture (Johannesburg, 2010) and Council of Europe CultureWatchEurope Conference (with Jeremy Rifkin, Brussels, 2011). Danish Minister of culture Uffe Elbaek has invited him to join the task force Culture Team 2012.  Former advisor to the European Cultural Foundation (Amsterdam).

Between 2012 and 2015 he was the Spokesperson of the EU Office and Communication Advisor to the EU Special Representative in Kosovo. In 2015-2016 he coordinated Dubrovnik’s candidacy for the European Capital of Culture 2020. Between February 2019 and March 2020 Head of Cabinet of Slovene Minister for Foreign Affairs.

Creative Exchange is the most insightful annual gathering of architecture lovers and professionals and is held every February in Ljubljana. It brings together platform members and 25 of the most progressive emerging talents selected through the Call for Ideas. It offers opportunities to connect and keep up with the latest developments and tendencies in architecture

It marks the start of the European Architecture Program, a series of the most significant and interconnected architectural happenings and events in Europe.

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