Search

Idea by

Matthiasv

http://www.matthiasv.eu

zwembadstraat 70, Gent, Belgium
Architecture graduate. Focusing on image and concept. Living in an internet age and using date to create information.

This is What Architecture can Learn From the Internet. And it's Amazing


clickbait used as an architectural strategy

This is What Architecture can Learn From the Internet. And it's Amazing


clickbait used as an architectural strategy
The translation of clickbait into architecture to activate residual spaces.
File under

ATTENTION
The desire is created by showing something is happening but not showing what. It’s about creating an entrance guiding you to the mystery.
ADVERTISEMENT
An architectural translation funded by advertisers. Advertisement goes beyond billboards and becomes spatial. Brands will only be visible for people entering the architecture.
DISTRACTION
Enter one room and another one makes the users curious for what’s in the next one. The goal is to use the whole site without exposing it at once. Driven by a fear of missing out.
EXPOSURE
It’s important the spaces are share-worthy. Connecting the analogue space and the virtual world. Digital shares will result in more visitors and will help the places grow.

Clickbait architecture aims to activate non-used spaces in the city. It’s a copy of ideas of the online world transformed into a spatial urban context. It can be a catalyzer for residual spaces. Grabbing attention, giving spaces a use and a platform to support themselves.


Buzzfeed copy of the top trending list. Now for lost spaces.

Show a little-hide some

Get people on the unused second floors of shops

Get people in and get them from room to room by a fear from missing out.

This is What Architecture can Learn From the Internet. And it's Amazing


clickbait used as an architectural strategy

This is What Architecture can Learn From the Internet. And it's Amazing


clickbait used as an architectural strategy
The translation of clickbait into architecture to activate residual spaces.
File under

ATTENTION
The desire is created by showing something is happening but not showing what. It’s about creating an entrance guiding you to the mystery.
ADVERTISEMENT
An architectural translation funded by advertisers. Advertisement goes beyond billboards and becomes spatial. Brands will only be visible for people entering the architecture.
DISTRACTION
Enter one room and another one makes the users curious for what’s in the next one. The goal is to use the whole site without exposing it at once. Driven by a fear of missing out.
EXPOSURE
It’s important the spaces are share-worthy. Connecting the analogue space and the virtual world. Digital shares will result in more visitors and will help the places grow.

Clickbait architecture aims to activate non-used spaces in the city. It’s a copy of ideas of the online world transformed into a spatial urban context. It can be a catalyzer for residual spaces. Grabbing attention, giving spaces a use and a platform to support themselves.


Buzzfeed copy of the top trending list. Now for lost spaces.

Show a little-hide some

Get people on the unused second floors of shops

Get people in and get them from room to room by a fear from missing out.


Idea by

Matthiasv
zwembadstraat 70
Gent
Belgium
Architecture graduate. Focusing on image and concept. Living in an internet age and using date to create information.