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Idea by

Gustaw Dziewięcki, Justyna Kolarz, Michał Kulesza, Helena Wawrzeniuk, Aleksandra Zawistowska

Ha! Collective

Warsaw, Poland
We are group of architects and designers from Poland. We want to make a change in field of cityscape in order to respond to modern problems and challenges. We are interested in issues of commercial visual information in public spaces, recycling, plug-in design, environment awareness and new technology. We are trying to solve these problems by implementing new technology into common use. We has started immediately to collaborate during The New Generation Festival in Warsaw.

'HA' - Healthy Ad


Dealing with the advertisement issue in the public space on the example of Warsaw

'HA' - Healthy Ad


Dealing with the advertisement issue in the public space on the example of Warsaw
'HA’ changes the mode of advert from traditional media (2D banners, etc.) to augmented reality.
File under
Type of project
  • Systemic changes

Public space, e. g. in Warsaw, is full of commercial advertisements which cause visual chaos and force inhabitants of the city to be constant customers. New generations of citizens, born in the digital era (s.c. Millenials), are resistant to the traditional type of advertisement.
As a solution to the ad issue we propose a system called ‘Healthy Ad’, which is about giving people a choice: what kind of advert they want to see and if they want at all. ‘HA’ works via electronic devices (for instance mobile phones and the information chains system), which combined with the real city space would creating a bridge to the new, virtual and valuable ad. ‘HA’ changes the mode of advert from traditional media (2D banners, etc.) to augmented reality that reducesquantity of junk commercials this way we get the ‘no-logo city’.
‘HA’ would be a part and the effect of a bigger change: the implementation of the circular economy in Poland.


Representation of the advertisement junk space, e.g. Warsaw.

The content is being personalized. In the result, companies receive personal channel to each user.

‘HA’ support the values of circular economy by promotion of products and services.

Shared advertisement space by electronic device.

Commercials provide benefits, fun and respond to customers' needs.

'HA' - Healthy Ad


Dealing with the advertisement issue in the public space on the example of Warsaw

'HA' - Healthy Ad


Dealing with the advertisement issue in the public space on the example of Warsaw
'HA’ changes the mode of advert from traditional media (2D banners, etc.) to augmented reality.
File under
Type of project
  • Systemic changes

Public space, e. g. in Warsaw, is full of commercial advertisements which cause visual chaos and force inhabitants of the city to be constant customers. New generations of citizens, born in the digital era (s.c. Millenials), are resistant to the traditional type of advertisement.
As a solution to the ad issue we propose a system called ‘Healthy Ad’, which is about giving people a choice: what kind of advert they want to see and if they want at all. ‘HA’ works via electronic devices (for instance mobile phones and the information chains system), which combined with the real city space would creating a bridge to the new, virtual and valuable ad. ‘HA’ changes the mode of advert from traditional media (2D banners, etc.) to augmented reality that reducesquantity of junk commercials this way we get the ‘no-logo city’.
‘HA’ would be a part and the effect of a bigger change: the implementation of the circular economy in Poland.


Representation of the advertisement junk space, e.g. Warsaw.

The content is being personalized. In the result, companies receive personal channel to each user.

‘HA’ support the values of circular economy by promotion of products and services.

Shared advertisement space by electronic device.

Commercials provide benefits, fun and respond to customers' needs.


Idea by

Gustaw Dziewięcki, Justyna Kolarz, Michał Kulesza, Helena Wawrzeniuk, Aleksandra Zawistowska
Ha! Collective
Warsaw
Poland
We are group of architects and designers from Poland. We want to make a change in field of cityscape in order to respond to modern problems and challenges. We are interested in issues of commercial visual information in public spaces, recycling, plug-in design, environment awareness and new technology. We are trying to solve these problems by implementing new technology into common use. We has started immediately to collaborate during The New Generation Festival in Warsaw.