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Idea by

Thomas Huck

s_ss_ß Studio

Dietrichsteingasse, Wien, Austria
1990 born in Bozen Italy | 2010-2014 Bachelor in Architecture in Graz (Technical University) and Stockholm (Royal Institute of Technology) | 2014- Today Master in Architecture in Vienna (Academy of Fine Arts) and Berlin (University of the Art) | 2015 first own projects in Vienna and Bozen | 2010 – today project staff Pardeller Putzer Scherer Architekten and Piller Scartezzini Architekten

The Art of Salesmanship


Populism in architecture.

The Art of Salesmanship


Populism in architecture.
In various experiments we analyzed populist strategies, which are used to sell projects to the public.

City development is faced with rare public funding and, subsequently, the institution “city” creates a certain uncanniness towards the „new“. Nonetheless, private companies are more than ever interested in city development. As a result we have to handle more and more public-private-partnership-projects.
This institutional shift leads to the result that governments do not convince people for new projects anymore. So, much more companies try to sell their projects convincingly to the public.
Out by this crucial issue: a lot of city projects doesn`t has a specific architectural, urbanistic concept to solve the problem on the side, but a specific salesmanship and marketing concept made for the people there.
One needs to realize that city development and everything what’s connected with it is set on a stage and tries to sell stuff like a 24/7 shopping channel. So, we need to address this issue and critically reflect it.

The Art of Salesmanship


Populism in architecture.

The Art of Salesmanship


Populism in architecture.
In various experiments we analyzed populist strategies, which are used to sell projects to the public.

City development is faced with rare public funding and, subsequently, the institution “city” creates a certain uncanniness towards the „new“. Nonetheless, private companies are more than ever interested in city development. As a result we have to handle more and more public-private-partnership-projects.
This institutional shift leads to the result that governments do not convince people for new projects anymore. So, much more companies try to sell their projects convincingly to the public.
Out by this crucial issue: a lot of city projects doesn`t has a specific architectural, urbanistic concept to solve the problem on the side, but a specific salesmanship and marketing concept made for the people there.
One needs to realize that city development and everything what’s connected with it is set on a stage and tries to sell stuff like a 24/7 shopping channel. So, we need to address this issue and critically reflect it.


Idea by

Thomas Huck
s_ss_ß Studio
Dietrichsteingasse
Wien
Austria
1990 born in Bozen Italy | 2010-2014 Bachelor in Architecture in Graz (Technical University) and Stockholm (Royal Institute of Technology) | 2014- Today Master in Architecture in Vienna (Academy of Fine Arts) and Berlin (University of the Art) | 2015 first own projects in Vienna and Bozen | 2010 – today project staff Pardeller Putzer Scherer Architekten and Piller Scartezzini Architekten