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Idea by

Davide Tommaso Ferrando

http://www.zeroundicipiu.it

Strada Pecetto 121, Torino, Italy
Davide Tommaso Ferrando is an independent architecture critic, editor and curator. Master in Advanced Architectural Design in Madrid's Escuela Técnica Superior de Arquitectura and Ph.D in Architecture and Building Design at the Politecnico di Torino, he is editor of the architecture webzine OII+ and president of the namesake cultural association, based in Torino. His writings are published in international magazines as well as in collective books.

Occupy Facebook!


architecture criticism in the age of social networks

Occupy Facebook!


architecture criticism in the age of social networks
Future architecture criticism should understand and take advantage of the communicative potential of social media
File under

The spread of social networks is soon going to play an important role in the field of architecture criticism, as far as it is responsible for the introduction of new communication tools whose potential is still to be fully understood. As a matter of fact, platforms such as Facebook, Instagram or Tumblr can be easily “hacked” into critical tools by pushing the boundaries of their expected user behaviour, thus having the capacity to enrich the architectural discourse with a virgin field of experimentation of alternative critical practices. In the wider frame of its necessary reconsideration, architecture criticism has the opportunity to reinvent itself by efficaciously occupying the new communicative space that social media have brought about: a crucial task that I intend to discuss with this presentation, recurring to my personal experience of researcher in this field, as well as to a set of noteworthy examples.



98% of What Gets Built Today is Shit (cit.)

UHNWICity [London]

The Italianness of Italian Landscape [Piazza del Duomo]

Architectures for Advertisement [to appreciate architecture you need to commit a murder]

the salesmen [Zaha]

Occupy Facebook!


architecture criticism in the age of social networks

Occupy Facebook!


architecture criticism in the age of social networks
Future architecture criticism should understand and take advantage of the communicative potential of social media
File under

The spread of social networks is soon going to play an important role in the field of architecture criticism, as far as it is responsible for the introduction of new communication tools whose potential is still to be fully understood. As a matter of fact, platforms such as Facebook, Instagram or Tumblr can be easily “hacked” into critical tools by pushing the boundaries of their expected user behaviour, thus having the capacity to enrich the architectural discourse with a virgin field of experimentation of alternative critical practices. In the wider frame of its necessary reconsideration, architecture criticism has the opportunity to reinvent itself by efficaciously occupying the new communicative space that social media have brought about: a crucial task that I intend to discuss with this presentation, recurring to my personal experience of researcher in this field, as well as to a set of noteworthy examples.



98% of What Gets Built Today is Shit (cit.)

UHNWICity [London]

The Italianness of Italian Landscape [Piazza del Duomo]

Architectures for Advertisement [to appreciate architecture you need to commit a murder]

the salesmen [Zaha]


Idea by

Davide Tommaso Ferrando
Strada Pecetto 121
Torino
Italy
Davide Tommaso Ferrando is an independent architecture critic, editor and curator. Master in Advanced Architectural Design in Madrid's Escuela Técnica Superior de Arquitectura and Ph.D in Architecture and Building Design at the Politecnico di Torino, he is editor of the architecture webzine OII+ and president of the namesake cultural association, based in Torino. His writings are published in international magazines as well as in collective books.