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Idea by

Michele Roda

Como, Italy
Architect, is based in Como where he runs an Engineering Society. He is Professor and Research Fellow at Politecnico di Milano on regeneration of stratified areas, participates in conferences and workshops. Through an intense journalistic activity he critically deals with current topics of contemporary architectural culture. Since 2007 he writes on “Il Giornale dell'Architettura”, in 2015 he joined the editorial board within The Architectural Post association, of which he is vice-president.

Contemporary words for contemporary architecture


Communicating design issues accurately and efficaciously

Contemporary words for contemporary architecture


Communicating design issues accurately and efficaciously
Inventing, through research, an innovative way to communicate contemporary European architecture
File under
Type of project
  • Systemic changes

Today, as never before, architecture communicates and presents itself with different, often contradictory, tools and languages. Levels that sound having renounced each other's dialectic: each instrument, each register seems satisfied within its autonomy.
My idea, as an architect and journalist, wants to study experiences and conditions in Europe and in the world, in order to propose paradigms and methodologies to make communication in architecture an inevitable and fundamental tool to improve architectural quality and its role in building better cities.
"Six reminders for the next millennium" by Italo Calvino will be used as the main suggestion. Communication in architecture must return to being selected by: Lightness, Speed, Accuracy, Visibility, Multiplicity, Consistency. These are current and topical values also, and above all, in the radical transformations that our communication society is experiencing and in some ways suffering.

Contemporary words for contemporary architecture


Communicating design issues accurately and efficaciously

Contemporary words for contemporary architecture


Communicating design issues accurately and efficaciously
Inventing, through research, an innovative way to communicate contemporary European architecture
File under
Type of project
  • Systemic changes

Today, as never before, architecture communicates and presents itself with different, often contradictory, tools and languages. Levels that sound having renounced each other's dialectic: each instrument, each register seems satisfied within its autonomy.
My idea, as an architect and journalist, wants to study experiences and conditions in Europe and in the world, in order to propose paradigms and methodologies to make communication in architecture an inevitable and fundamental tool to improve architectural quality and its role in building better cities.
"Six reminders for the next millennium" by Italo Calvino will be used as the main suggestion. Communication in architecture must return to being selected by: Lightness, Speed, Accuracy, Visibility, Multiplicity, Consistency. These are current and topical values also, and above all, in the radical transformations that our communication society is experiencing and in some ways suffering.


Idea by

Michele Roda
Como
Italy
Architect, is based in Como where he runs an Engineering Society. He is Professor and Research Fellow at Politecnico di Milano on regeneration of stratified areas, participates in conferences and workshops. Through an intense journalistic activity he critically deals with current topics of contemporary architectural culture. Since 2007 he writes on “Il Giornale dell'Architettura”, in 2015 he joined the editorial board within The Architectural Post association, of which he is vice-president.