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Idea by

Mehrshad Atashi

https://www.mershandlee.com/

Hottinger, Innsbruck, Austria
¬¬¬¬Mehrshad Atashi is an architect and a founding partner of the architecture and urban design practice mershandlee. He is currently a Ph.D. candidate and external lecturer in the Institute of Urban Design at the University of Innsbruck. His research deals with Formal properties and attributes of images in John Hejduk’s Masque series. He holds his Master in Architecture and Urban Design from Städelschule in 2015 and his bachelor from Università Degli Studi di Firenze in 2013.

Masks of image


Masks of image


Exploring the formal qualities of images to define a new architectural pedagogy
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Type of project
  • Next alliances

Image has a long history in the production of architecture. From the early period where the image of nature has used to produce architecture to the image of machine in the modern movement and currently in the post-digital era where the image is the main design tools to start with. Nowadays the image can be everything such as everyday objects, historical references, archetypal forms, texture, facial expression, etc. Each image carries with itself form, silhouette, color, material, shape, composition, etc as its formal qualities. By employing these formal attributes and properties of images and fusing them with architectural entities we can produce new architectural objects that unify different formal qualities in one element. This formal exploration will provide a new form of pedagogy for utilizing the image in architecture which is different from the cut and paste approach.


Peacock is one of John Hejduk’s characters in the Victim project. This project examines a speculative design methodology for employing the formal qualities of a circle, a corridor space, and a peacock to fuse them and create new architectural objects.

Masks of image


Masks of image


Exploring the formal qualities of images to define a new architectural pedagogy
File under
Type of project
  • Next alliances

Image has a long history in the production of architecture. From the early period where the image of nature has used to produce architecture to the image of machine in the modern movement and currently in the post-digital era where the image is the main design tools to start with. Nowadays the image can be everything such as everyday objects, historical references, archetypal forms, texture, facial expression, etc. Each image carries with itself form, silhouette, color, material, shape, composition, etc as its formal qualities. By employing these formal attributes and properties of images and fusing them with architectural entities we can produce new architectural objects that unify different formal qualities in one element. This formal exploration will provide a new form of pedagogy for utilizing the image in architecture which is different from the cut and paste approach.


Peacock is one of John Hejduk’s characters in the Victim project. This project examines a speculative design methodology for employing the formal qualities of a circle, a corridor space, and a peacock to fuse them and create new architectural objects.


Idea by

Mehrshad Atashi
Hottinger
Innsbruck
Austria
¬¬¬¬Mehrshad Atashi is an architect and a founding partner of the architecture and urban design practice mershandlee. He is currently a Ph.D. candidate and external lecturer in the Institute of Urban Design at the University of Innsbruck. His research deals with Formal properties and attributes of images in John Hejduk’s Masque series. He holds his Master in Architecture and Urban Design from Städelschule in 2015 and his bachelor from Università Degli Studi di Firenze in 2013.