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Idea by

Rebecca Carrai

via Farini 10, 50121, Florence, Italy
Obsessed with art, fashion and aesthetics, in 2017 Rebecca graduates at the University of Florence with a thesis in the history of architecture entitled Finn Juhl architect. Recipient in September 2016 of the Erasmus Plus scholarship, Rebecca has worked for ten months at BIG Bjarke Ingels Group in Copenhagen. Currently, she is freelance for the architectural magazine “Area” and assistant in the curatorial process of cultural events promoted by the magazine.

Call for ideas 2019

Good Design


A portray of domesticity from the 50s up to nowadays

Good Design


A portray of domesticity from the 50s up to nowadays
To reveal the origins and development of the concept of "Good Design"
File under
Type of project
  • New alliances

“Good Design” is the show curated by the architect and designer Finn Juhl at the Merchandise Mart in Chicago (1951) in which he defines internationally the concept of hygge.
This feeling of everyday happiness relates to the role of applied arts and architecture in Danish society where the meticulous attention to the living space is a social and cultural issue and Juhl an emblematic figure among various interpreters.
For him, "the house is the frame of family life", "badly designed, it can cause dissatisfaction, unhappiness" and domesticity manifests itself not only in residential architecture but also in other spaces.
Exploring the contribution of those who focused on design that allows the user to feel home, not only within the "frame" of the house, the goal is to portray in its complexity the vision of "Good Design".
Learning from Juhl, an exhibition will present a collection of sources useful to stimulate interesting reflections on the legacy of Danish living in our society.


Interior design by Juhl for the SAS aircraft DC-8

Interior design by Juhl for the SAS aircraft DC-8

Color and material palette for the project of the UN by Juhl

The "inside-out" creative process by Juhl

Good Design


A portray of domesticity from the 50s up to nowadays

Good Design


A portray of domesticity from the 50s up to nowadays
To reveal the origins and development of the concept of "Good Design"
File under
Type of project
  • New alliances

“Good Design” is the show curated by the architect and designer Finn Juhl at the Merchandise Mart in Chicago (1951) in which he defines internationally the concept of hygge.
This feeling of everyday happiness relates to the role of applied arts and architecture in Danish society where the meticulous attention to the living space is a social and cultural issue and Juhl an emblematic figure among various interpreters.
For him, "the house is the frame of family life", "badly designed, it can cause dissatisfaction, unhappiness" and domesticity manifests itself not only in residential architecture but also in other spaces.
Exploring the contribution of those who focused on design that allows the user to feel home, not only within the "frame" of the house, the goal is to portray in its complexity the vision of "Good Design".
Learning from Juhl, an exhibition will present a collection of sources useful to stimulate interesting reflections on the legacy of Danish living in our society.


Interior design by Juhl for the SAS aircraft DC-8

Interior design by Juhl for the SAS aircraft DC-8

Color and material palette for the project of the UN by Juhl

The "inside-out" creative process by Juhl


Idea by

Rebecca Carrai
via Farini 10, 50121
Florence
Italy
Obsessed with art, fashion and aesthetics, in 2017 Rebecca graduates at the University of Florence with a thesis in the history of architecture entitled Finn Juhl architect. Recipient in September 2016 of the Erasmus Plus scholarship, Rebecca has worked for ten months at BIG Bjarke Ingels Group in Copenhagen. Currently, she is freelance for the architectural magazine “Area” and assistant in the curatorial process of cultural events promoted by the magazine.