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Idea by

Giulia Scotto

Platform for Architecture and Media (P.A.M.)

Albisriderstrasse 6, Zürich, Switzerland
Giulia Scotto is a PhD candidate in Urban Studies at the University of Basel. After completing her studies at the IUAV University of Venice, she collaborated with OMA, with the UTT Chair of architecture and Urban design at the ETH Zurich and with KCAP architects&planners.

The Architect


the first reality show on architecture competitions

The Architect


the first reality show on architecture competitions
The Show will document the work of six young architects team during a two months competition
File under
Type of project
  • New areas of operation

Contemporary Architecture suffers more than just a lack of popularity nowadays.
Many aspects of architecture practice are unknown or largely misunderstood by the majority of the population that consider architects' behavior snobbish and their language indecipherable.
Architects, on the other side, blame the ignorance of the masses for their failures and frustration still, they enjoy the romantic feeling of an elitist isolation.

A reality show on architecture would re-establish a dialogue between these two seemingly irreconcilable positions and replace the architects’ complaining attitude with a more proactive engagement.
Showing a crucial expression of architecture-making such as an architectural competition would produce culture by means of entertainment.
The participation of young architects, judged by renown architects and the public would drastically reactivate the dialectic between profession and society, providing an unprecedented moment of reciprocal education.


The Architect


the first reality show on architecture competitions

The Architect


the first reality show on architecture competitions
The Show will document the work of six young architects team during a two months competition
File under
Type of project
  • New areas of operation

Contemporary Architecture suffers more than just a lack of popularity nowadays.
Many aspects of architecture practice are unknown or largely misunderstood by the majority of the population that consider architects' behavior snobbish and their language indecipherable.
Architects, on the other side, blame the ignorance of the masses for their failures and frustration still, they enjoy the romantic feeling of an elitist isolation.

A reality show on architecture would re-establish a dialogue between these two seemingly irreconcilable positions and replace the architects’ complaining attitude with a more proactive engagement.
Showing a crucial expression of architecture-making such as an architectural competition would produce culture by means of entertainment.
The participation of young architects, judged by renown architects and the public would drastically reactivate the dialectic between profession and society, providing an unprecedented moment of reciprocal education.



Idea by

Giulia Scotto
Platform for Architecture and Media (P.A.M.)
Albisriderstrasse 6
Zürich
Switzerland
Giulia Scotto is a PhD candidate in Urban Studies at the University of Basel. After completing her studies at the IUAV University of Venice, she collaborated with OMA, with the UTT Chair of architecture and Urban design at the ETH Zurich and with KCAP architects&planners.