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Idea by

Alice dos Reis

Calçada de Palma de Baixo, Lisbon, Portugal
Alice dos Reis is undergoing a Media Art BA in the Faculty of Fine Arts in Lisbon. She has presented work as the artistic collective João&Alice in various cultural venues in Portugal. In 2015 she started an ongoing solo visual project focused on Real Estate companies' marketing and advertise, which has led to the production of a publication and a video installation.

The Stock Models in Architectural Renders


Envisioning a Virtualized Relation with Space

The Stock Models in Architectural Renders


Envisioning a Virtualized Relation with Space
Thinking the future of architecture on the perspective of project video renders' stock models: who are they, why do they inhabit project rendered realities and what they may have to tell us about an eventual human experience of virtual architecture.

3D video renders represent a visionary, almost utopian preview of what will eventually become an architectural building or structure, often of relevance to the urban-suburban landscape. Rendered 3D people and stock models seem to share virtually designed scenarios. There, real life likable and fiscally perfect humans look like 2D immigrants in a rendered three dimensional world.

Regardless of the act or feeling, silent stock models perform synchronously in that virtual architectural realm and elsewhere, everywhere, as the green screen recording of their chat and jogging has been cut, copied and multiplied into several urban rendered territories and other advertisement realities.

An essay focusing on the perspective of stock models inhabiting project video renders: who are they, why do they occupy project rendered realities and what they may have to tell us about an eventual human experience of virtual architecture.


If we analyze computer generated photo realistic renders as a prophetic vision of our forthcoming relation with space, its portrayal indicates a future in which humans inhabit virtual rendered spaces. In such a case, our conception of architectural experience would change dramatically, as we’d be both stock models and designers of architectural and urban environments. Like in life simulation videogames, architecture would be virtually induced and conceived for individual customization.

Human image seems to be frequently chosen to occupy the private, intimate realm of non-existing spaces. Smiling stock actors are usually elected to colonize private spaces such as living rooms, while 3D people are multiplied in modeled shopping centers, museums and airports.

The Stock Models in Architectural Renders


Envisioning a Virtualized Relation with Space

The Stock Models in Architectural Renders


Envisioning a Virtualized Relation with Space
Thinking the future of architecture on the perspective of project video renders' stock models: who are they, why do they inhabit project rendered realities and what they may have to tell us about an eventual human experience of virtual architecture.

3D video renders represent a visionary, almost utopian preview of what will eventually become an architectural building or structure, often of relevance to the urban-suburban landscape. Rendered 3D people and stock models seem to share virtually designed scenarios. There, real life likable and fiscally perfect humans look like 2D immigrants in a rendered three dimensional world.

Regardless of the act or feeling, silent stock models perform synchronously in that virtual architectural realm and elsewhere, everywhere, as the green screen recording of their chat and jogging has been cut, copied and multiplied into several urban rendered territories and other advertisement realities.

An essay focusing on the perspective of stock models inhabiting project video renders: who are they, why do they occupy project rendered realities and what they may have to tell us about an eventual human experience of virtual architecture.


If we analyze computer generated photo realistic renders as a prophetic vision of our forthcoming relation with space, its portrayal indicates a future in which humans inhabit virtual rendered spaces. In such a case, our conception of architectural experience would change dramatically, as we’d be both stock models and designers of architectural and urban environments. Like in life simulation videogames, architecture would be virtually induced and conceived for individual customization.

Human image seems to be frequently chosen to occupy the private, intimate realm of non-existing spaces. Smiling stock actors are usually elected to colonize private spaces such as living rooms, while 3D people are multiplied in modeled shopping centers, museums and airports.


Idea by

Alice dos Reis
Calçada de Palma de Baixo
Lisbon
Portugal
Alice dos Reis is undergoing a Media Art BA in the Faculty of Fine Arts in Lisbon. She has presented work as the artistic collective João&Alice in various cultural venues in Portugal. In 2015 she started an ongoing solo visual project focused on Real Estate companies' marketing and advertise, which has led to the production of a publication and a video installation.