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Idea by

frederik deschuytter

studio fred erik

http://fred-erik.be

Mechelsesteenweg, Herent, Belgium
I am a conceptual designer who graduated cum laude from the Design Academy Eindhoven. During my studies I have chosen to to immerse myself into various disciplines. All my projects are diverse in terms of subject but connected by the same urge, moving foreward. This desire is present on both conceptual and visual level. Everything I do is driven by personal fascinations. These aren’t bound by a single profession, they range from colour to shape and from architecture to fashion.

The Sun also shines in the City


and it will continue to do so for decades to come

The Sun also shines in the City


and it will continue to do so for decades to come
redefining solar power from architectural eyesore to future landmark

Solar power is increasingly seen as an alternative to fossil fuels. Yet, considered an eyesore, solar farms are banished to remote areas where they cannot be seen. I propose to put them in the spotlight by situating generators in the midst of the city.

A field of mirrors covering rooftops reflect sunlight to a focal point. This being atop a tower where the sun-rays are converted into clean energy, directly feeding the grid. This technology (CSP) is well established, the visual outcome however feels unfamiliar. Hereby, solar energy becomes a landmark confronting citizens with their source of power, hopefully inspiring them to rethink their consumption. Why would we harvest sunlight in remote places when the sun also shines in the city?

Besides being technically feasible, I offer a new perspective on how sustainable power sources could be part of our everyday environment. I want to urge architects to rethink the way we design cities and buildings to ensure a sustainable future.


The Sun also shines in the City


and it will continue to do so for decades to come

The Sun also shines in the City


and it will continue to do so for decades to come
redefining solar power from architectural eyesore to future landmark

Solar power is increasingly seen as an alternative to fossil fuels. Yet, considered an eyesore, solar farms are banished to remote areas where they cannot be seen. I propose to put them in the spotlight by situating generators in the midst of the city.

A field of mirrors covering rooftops reflect sunlight to a focal point. This being atop a tower where the sun-rays are converted into clean energy, directly feeding the grid. This technology (CSP) is well established, the visual outcome however feels unfamiliar. Hereby, solar energy becomes a landmark confronting citizens with their source of power, hopefully inspiring them to rethink their consumption. Why would we harvest sunlight in remote places when the sun also shines in the city?

Besides being technically feasible, I offer a new perspective on how sustainable power sources could be part of our everyday environment. I want to urge architects to rethink the way we design cities and buildings to ensure a sustainable future.



Idea by

frederik deschuytter
studio fred erik
Mechelsesteenweg
Herent
Belgium
I am a conceptual designer who graduated cum laude from the Design Academy Eindhoven. During my studies I have chosen to to immerse myself into various disciplines. All my projects are diverse in terms of subject but connected by the same urge, moving foreward. This desire is present on both conceptual and visual level. Everything I do is driven by personal fascinations. These aren’t bound by a single profession, they range from colour to shape and from architecture to fashion.