Idea by
Bernd Jaeger
Call for ideas 2017
Reprogram Retail
Reprogram Retail
The Athens Charter introduced the concept of the functional city as a blueprint for many European cities. The retail sector has thereby significantly influenced the use of public space in the city centers and reduced it to a place of consumption.
At present we are detecting a crisis of retail, caused by the construction of shopping centers around the cities and by growing sales of online retailers. But if shopping can no longer be the motor for the activation of public space in the city centers, or leads to exclusion and segregation, then the motor must be replaced. Department stores have to be reprogrammed into new types of public buildings.
The Karstadt department store I show here was designed in 1961 by renowned German architect Sep Ruf and due to its urban setting and architectural qualities, the building plays a central role within the city. The building interrelates with the main public plaza of the city, which was also designed by Ruf, in a reciprocal and inextricable way.
Reprogram Retail
Reprogram Retail
The Athens Charter introduced the concept of the functional city as a blueprint for many European cities. The retail sector has thereby significantly influenced the use of public space in the city centers and reduced it to a place of consumption.
At present we are detecting a crisis of retail, caused by the construction of shopping centers around the cities and by growing sales of online retailers. But if shopping can no longer be the motor for the activation of public space in the city centers, or leads to exclusion and segregation, then the motor must be replaced. Department stores have to be reprogrammed into new types of public buildings.
The Karstadt department store I show here was designed in 1961 by renowned German architect Sep Ruf and due to its urban setting and architectural qualities, the building plays a central role within the city. The building interrelates with the main public plaza of the city, which was also designed by Ruf, in a reciprocal and inextricable way.