Idea by
Brittany Utting & Daniel Jacobs
HOME-OFFICE
Call for ideas 2019
Model-Homes
Model-Homes

- Systemic changes
The home is never innocent, never neutral. Utopian and speculative, the model home is the prototype for a culture’s habits of consumption. The relentless frequency of the global expo endows it with the ability to influence public policy and consumer culture, marking it as both an index of a society’s patterns of living and a measure of a culture’s collective desires. A purely spatial product, the model home is a construct of material samples, drawings, images, quanta, and slogans, functioning as ideological instruments that construct identity, authority, and power. The MODEL-HOMES exhibition proposes 138 new prototypes for domestic space, deploying unfamiliar re-arrangements of rooms to accommodate agonistic kinship structures and alternative modes of cohabitation. Characterized by typological excess and topological diversity, this new developer catalog constitutes the protocols for a new suburb, an alternative city in which to inscribe more varied forms of private and public life.

Exhibition View

Exhibition View

Possible Suburban Deployment

Selection of new model home types including number, slogan, and occupation of lot

Organizational charts associated with each model home type describing functional adjacencies
Model-Homes
Model-Homes

- Systemic changes
The home is never innocent, never neutral. Utopian and speculative, the model home is the prototype for a culture’s habits of consumption. The relentless frequency of the global expo endows it with the ability to influence public policy and consumer culture, marking it as both an index of a society’s patterns of living and a measure of a culture’s collective desires. A purely spatial product, the model home is a construct of material samples, drawings, images, quanta, and slogans, functioning as ideological instruments that construct identity, authority, and power. The MODEL-HOMES exhibition proposes 138 new prototypes for domestic space, deploying unfamiliar re-arrangements of rooms to accommodate agonistic kinship structures and alternative modes of cohabitation. Characterized by typological excess and topological diversity, this new developer catalog constitutes the protocols for a new suburb, an alternative city in which to inscribe more varied forms of private and public life.

Exhibition View

Exhibition View

Possible Suburban Deployment

Selection of new model home types including number, slogan, and occupation of lot

Organizational charts associated with each model home type describing functional adjacencies