Idea by
Brittany Utting & Daniel Jacobs
HOME-OFFICE
Call for ideas 2019
Model-Homes
Model-Homes
- Systemic changes
The home is never innocent, never neutral. Utopian and speculative, the model home is the prototype for a culture’s habits of consumption. The relentless frequency of the global expo endows it with the ability to influence public policy and consumer culture, marking it as both an index of a society’s patterns of living and a measure of a culture’s collective desires. A purely spatial product, the model home is a construct of material samples, drawings, images, quanta, and slogans, functioning as ideological instruments that construct identity, authority, and power. The MODEL-HOMES exhibition proposes 138 new prototypes for domestic space, deploying unfamiliar re-arrangements of rooms to accommodate agonistic kinship structures and alternative modes of cohabitation. Characterized by typological excess and topological diversity, this new developer catalog constitutes the protocols for a new suburb, an alternative city in which to inscribe more varied forms of private and public life.
Model-Homes
Model-Homes
- Systemic changes
The home is never innocent, never neutral. Utopian and speculative, the model home is the prototype for a culture’s habits of consumption. The relentless frequency of the global expo endows it with the ability to influence public policy and consumer culture, marking it as both an index of a society’s patterns of living and a measure of a culture’s collective desires. A purely spatial product, the model home is a construct of material samples, drawings, images, quanta, and slogans, functioning as ideological instruments that construct identity, authority, and power. The MODEL-HOMES exhibition proposes 138 new prototypes for domestic space, deploying unfamiliar re-arrangements of rooms to accommodate agonistic kinship structures and alternative modes of cohabitation. Characterized by typological excess and topological diversity, this new developer catalog constitutes the protocols for a new suburb, an alternative city in which to inscribe more varied forms of private and public life.