Idea by
Andrea Del Bono, Rita Duina, Agnese Morganti, Sabrina Morreale, Lorenzo Perri
Urbancopyleft*
https://www.urbancopyleft.org/
Call for ideas 2021
Instant Icons
Instant Icons
- Systemic changes
Prato (IT) counts 199K inhabitants: 49K are foreigners divided in more than 100 ethnicities, including 28K Chinese residents. Located in the immediate western outskirts of the medieval centre, the Chinese district or Macrolotto 0 is an emblem of how cultural diversity has been struggling to find recognition as a positive aspect of urban contemporaneity and global interconnectedness. We aim to problematise clashes over representations of the area as an insurgent Chinatown, rejecting the attempts to capture a single identity of the place by citizens, public and private bodies. Through the re-semantization of key iconographic items and forms of inhabiting the neighbourhood, we want to use research, architecture and performance to trigger a sustainable, creative and inclusive branding process that transcends current discourses over the district. Questioning iconicity, we interpret specific practices as a form of urban care that stimulates transformative and imaginative capacity of people.
Instant Icons
Instant Icons
- Systemic changes
Prato (IT) counts 199K inhabitants: 49K are foreigners divided in more than 100 ethnicities, including 28K Chinese residents. Located in the immediate western outskirts of the medieval centre, the Chinese district or Macrolotto 0 is an emblem of how cultural diversity has been struggling to find recognition as a positive aspect of urban contemporaneity and global interconnectedness. We aim to problematise clashes over representations of the area as an insurgent Chinatown, rejecting the attempts to capture a single identity of the place by citizens, public and private bodies. Through the re-semantization of key iconographic items and forms of inhabiting the neighbourhood, we want to use research, architecture and performance to trigger a sustainable, creative and inclusive branding process that transcends current discourses over the district. Questioning iconicity, we interpret specific practices as a form of urban care that stimulates transformative and imaginative capacity of people.