Public space, e. g. in Warsaw, is full of commercial advertisements which cause visual chaos and force inhabitants of the city to be constant customers. New generations of citizens, born in the digital era (s.c. Millenials), are resistant to the traditional type of advertisement.
As a solution to the ad issue we propose a system called ‘Healthy Ad’, which is about giving people a choice: what kind of advert they want to see and if they want at all. ‘HA’ works via electronic devices (for instance mobile phones and the information chains system), which combined with the real city space would creating a bridge to the new, virtual and valuable ad. ‘HA’ changes the mode of advert from traditional media (2D banners, etc.) to augmented reality that reducesquantity of junk commercials this way we get the ‘no-logo city’.
‘HA’ would be a part and the effect of a bigger change: the implementation of the circular economy in Poland.