City development is faced with rare public funding and, subsequently, the institution “city” creates a certain uncanniness towards the „new“. Nonetheless, private companies are more than ever interested in city development. As a result we have to handle more and more public-private-partnership-projects.
This institutional shift leads to the result that governments do not convince people for new projects anymore. So, much more companies try to sell their projects convincingly to the public.
Out by this crucial issue: a lot of city projects doesn`t has a specific architectural, urbanistic concept to solve the problem on the side, but a specific salesmanship and marketing concept made for the people there.
One needs to realize that city development and everything what’s connected with it is set on a stage and tries to sell stuff like a 24/7 shopping channel. So, we need to address this issue and critically reflect it.