Idea by
Egor Orlov, Varvara Nazarova and Thomas Clark
Strelka Institute for Media, Architecture and Design
Call for ideas 2016
Augmented Biology
Augmented Biology
Health retail centres are the cornerstone of Russia’s new medical system. Here we see the city flagship, Babylon Mall, jam packed with consumer health products created through 'life design'. In the foreground is Varvara, an old lady living with cancer. This is a normal situation: thanks to her personalised treatment plan, medicines and medical foods, the condition barely impacts her life. Varvara has a health tracking tattoo on her arm. She doesn’t have to pay it any attention, since it glows when pre-emptive or therapeutic actions are advisable. Her personalised shopping list is also compiled by the tracker, and in Gastronom at the mall she buys the special medical vegetables suggested, authorising purchases with a genome scanner at check out. A vast data centre makes all this possible. The mall is an important social space. Varvara’s prosthetic leg is state of the art - she loves to visit Babylon to show it off.
Augmented Biology
Augmented Biology
Health retail centres are the cornerstone of Russia’s new medical system. Here we see the city flagship, Babylon Mall, jam packed with consumer health products created through 'life design'. In the foreground is Varvara, an old lady living with cancer. This is a normal situation: thanks to her personalised treatment plan, medicines and medical foods, the condition barely impacts her life. Varvara has a health tracking tattoo on her arm. She doesn’t have to pay it any attention, since it glows when pre-emptive or therapeutic actions are advisable. Her personalised shopping list is also compiled by the tracker, and in Gastronom at the mall she buys the special medical vegetables suggested, authorising purchases with a genome scanner at check out. A vast data centre makes all this possible. The mall is an important social space. Varvara’s prosthetic leg is state of the art - she loves to visit Babylon to show it off.