The broad impact of my project for architecture in the future wil be a better understanding of the “touristication” processes that are transforming, sometimes beyond recognition, our urban landscapes. It will, hopefully, permit a more wider and more detailed picture of the mass urban tourism transformation processes and mechanisms, permitting more conscious and informed responses by architects, designers and urban policy makers. If urban tourism is, as affirmed by many, the single biggest factor of change in european cities today, architects should be prepared to deal with its inherent challenges, offering innovative solutions and taking the lead and control of these processes instead of being merely a pawn in great scheme of things.