The architectural profession readily nurtures the fixation on the one who builds it all. Branding the divine genius is plain, unjust to numerous, who indefinitely (re)construct architecture. Accepting the collective character of the profession shifts from an architect expert to (any)one who acts as the architect.

Let’s bust the myth further by expanding Hollein's Alles ist Architektur by All are architects. The provocation is not to be confused for the pitch for people’s architecture. Rather, it merges the architect and the user in one, relying on the universal creative potential to invent the ways of being (in space). In other words, it is not architecture role to replicate typologies that fit best to the competition brief/investor profit expectations but to question the given schemas and fight for places that serves nobody but are meant for all. For all, willing to be architects on their own.