POOL IS COOL strives to revive the social activity of outdoor swimming in Brussels, today non-existent, through a strictly positive approach which combines militant yet playful activities that highlight problems with professional strategies that generate solutions. Short term ACTIONS of civil disobedience in public space raise attention while temporary PROJECTS let citizens experience the joy of swimming in the city. Ongoing RESEARCH of the social, spatial, financial and environmental context within an international network of experts are the base for collaborations with different stakeholders. Frequent public DEBATES of our ambitions with audiences ranging from activists to politicians, combined with social media, generates feedback from those we do it for: the diversity of people in Brussels.
Developed for a specific case, our four-part strategy offers a toolbox for a multitude of urban urgencies, avoiding conflicts through specifically matched approaches based on shared intentions.