The city of today is dependent on the mechanisms of every action being seen and recorded. Society approaches the ultimate level of data precision: an era of nearly perfect knowledge. In 2015, the depth of human understanding of the world covers the spectrum from a map of the universe to individual genetics. Soon everything that exists will be registered and stored forever.

In the future, the main conflict of personal values will be that between privacy and convenience. It will be the most dramatic in Russia, with the majority of people choosing comfort and the benefits of exposure. We predict that people who refuse privacy will inhabit most of Moscow’s city space. While exposure of personal data contributes to convenience of life and ability to proceed with little effort, it makes citizens easy targets for control and manipulation.