Nowadays, in every firm, thousands of young architects cut, paste, redraw and assemble libraries of images, entering into ‘perverse’ processes of production, on which they have no control. All these scraps are often set aside or abandoned, becoming an emblematic catalogue of the current condition, an ‘archive of horrors’. Potlatch is a collective project. As in the traditional Native American ceremony, all discarded materials are gathered together in a metaphorical celebration of the ritual, in which remains are donated and consumed, to give them a new meaning. Potlatch is based on gift economy and proceeds without any speculative logic: the result is an infinite virtual landscape of waste, accessible to everyone. Through Potlatch, these sterile fragments are released, and the beauty of the disposition sublimates our condition of immaterial workers with thoughtful detachment.
More info : http://potlatch.name/