Idea by
Mehrshad Atashi
Call for ideas 2020
Masks of image
Masks of image
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- New alliances
Image has a long history in the production of architecture. From the early period where the image of nature has used to produce architecture to the image of machine in the modern movement and currently in the post-digital era where the image is the main design tools to start with. Nowadays the image can be everything such as everyday objects, historical references, archetypal forms, texture, facial expression, etc. Each image carries with itself form, silhouette, color, material, shape, composition, etc as its formal qualities. By employing these formal attributes and properties of images and fusing them with architectural entities we can produce new architectural objects that unify different formal qualities in one element. This formal exploration will provide a new form of pedagogy for utilizing the image in architecture which is different from the cut and paste approach.
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Peacock is one of John Hejduk’s characters in the Victim project. This project examines a speculative design methodology for employing the formal qualities of a circle, a corridor space, and a peacock to fuse them and create new architectural objects.
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Masks of image
Masks of image

- New alliances
Image has a long history in the production of architecture. From the early period where the image of nature has used to produce architecture to the image of machine in the modern movement and currently in the post-digital era where the image is the main design tools to start with. Nowadays the image can be everything such as everyday objects, historical references, archetypal forms, texture, facial expression, etc. Each image carries with itself form, silhouette, color, material, shape, composition, etc as its formal qualities. By employing these formal attributes and properties of images and fusing them with architectural entities we can produce new architectural objects that unify different formal qualities in one element. This formal exploration will provide a new form of pedagogy for utilizing the image in architecture which is different from the cut and paste approach.
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Peacock is one of John Hejduk’s characters in the Victim project. This project examines a speculative design methodology for employing the formal qualities of a circle, a corridor space, and a peacock to fuse them and create new architectural objects.
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