The project has three core aims, surmised as the delivery of well designed and high quality housing in volume. To re-address the UK's current deficit at a local level and begin to allow for re-investment in services for the people, also benefitting local economies further, and finally to benefit all those who wish to be a part, directly or indirectly, in the creation of the projects utilising online financial systems for profit distribution.

With new technologies available to the housebuilding industry, in this instance, new data metrics compiling average income and land value can be combined to create a pricing system which can consistently be made fair according to wider parameters than specifically the market value of a home.

As a result of the type of investment vehicle applied to the system, the process of pre-fabrication and adaptability becomes inherent. Utilising rationalised proportional arrangements, these homes look to a long term future use of infinite arrangements.