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Idea by

Chiara Pasut

http://www.studiopasut.com

via Ciro di Pers, 81, Majano (Udine), Italy
Chiara Pasut, freelance architect based in Friuli Venezia Giulia (Italy). She graduated in Industrial Design at the Milan Polytechnic in 2005 and in architecture at the University of Udine in 2008. She combines field work with the study of sustainability, focusing on new technologies and the relationship between architecture and new economic and social scenarios, in a holistic view of architecture. She currently also writes about architecture for a local culture magazine.

Call for ideas 2020

From macro to micro and back.


New models to describe 4.0 architecture.

From macro to micro and back.


New models to describe 4.0 architecture.
Exploring new techniques and narrative models to describe 4.0 architecture and design.
File under
Type of project
  • Next alliances

Architectural literature has always had a small following of readers. The use of new narrative techniques and narrators, already established or emerging, can increase the number of readers interested in the story of the architectural projects. This, also thanks to the fact that contemporary architecture and design use advanced technologies transferred from other sectors. Writers who understand multiple languages can recount, through storytelling, the complexity of 4.0 architecture. Marketing is moving from (macro)influencers to micro-influencers. Even in the story of architecture, we can move from the mere story of the "architecture archistar branded" to the story of the project. The ability to find contents even on micro-scale, with a great technological and innovative value, could transmit a multidisciplinary vision of the future architecture to a wider and non-sectorial audience. The consequence is a greater architectural culture on a large scale.

From macro to micro and back.


New models to describe 4.0 architecture.

From macro to micro and back.


New models to describe 4.0 architecture.
Exploring new techniques and narrative models to describe 4.0 architecture and design.
File under
Type of project
  • Next alliances

Architectural literature has always had a small following of readers. The use of new narrative techniques and narrators, already established or emerging, can increase the number of readers interested in the story of the architectural projects. This, also thanks to the fact that contemporary architecture and design use advanced technologies transferred from other sectors. Writers who understand multiple languages can recount, through storytelling, the complexity of 4.0 architecture. Marketing is moving from (macro)influencers to micro-influencers. Even in the story of architecture, we can move from the mere story of the "architecture archistar branded" to the story of the project. The ability to find contents even on micro-scale, with a great technological and innovative value, could transmit a multidisciplinary vision of the future architecture to a wider and non-sectorial audience. The consequence is a greater architectural culture on a large scale.


Idea by

Chiara Pasut
via Ciro di Pers, 81
Majano (Udine)
Italy
Chiara Pasut, freelance architect based in Friuli Venezia Giulia (Italy). She graduated in Industrial Design at the Milan Polytechnic in 2005 and in architecture at the University of Udine in 2008. She combines field work with the study of sustainability, focusing on new technologies and the relationship between architecture and new economic and social scenarios, in a holistic view of architecture. She currently also writes about architecture for a local culture magazine.