3D video renders represent a visionary, almost utopian preview of what will eventually become an architectural building or structure, often of relevance to the urban-suburban landscape. Rendered 3D people and stock models seem to share virtually designed scenarios. There, real life likable and fiscally perfect humans look like 2D immigrants in a rendered three dimensional world.
Regardless of the act or feeling, silent stock models perform synchronously in that virtual architectural realm and elsewhere, everywhere, as the green screen recording of their chat and jogging has been cut, copied and multiplied into several urban rendered territories and other advertisement realities.
An essay focusing on the perspective of stock models inhabiting project video renders: who are they, why do they occupy project rendered realities and what they may have to tell us about an eventual human experience of virtual architecture.
If we analyze computer generated photo realistic renders as a prophetic vision of our forthcoming relation with space, its portrayal indicates a future in which humans inhabit virtual rendered spaces. In such a case, our conception of architectural experience would change dramatically, as we’d be both stock models and designers of architectural and urban environments. Like in life simulation videogames, architecture would be virtually induced and conceived for individual customization.
Human image seems to be frequently chosen to occupy the private, intimate realm of non-existing spaces. Smiling stock actors are usually elected to colonize private spaces such as living rooms, while 3D people are multiplied in modeled shopping centers, museums and airports.
