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Idea by

Margaret Wells

Berlin, Germany
Margaret Wells is an architect living in Berlin. She originally studied business and worked as a research analyst before going to the University of New Mexico to earn her Master’s degree in architecture, after which she was invited to participate in a studio in Hamburg. Since 2015 she has worked at various architecture offices in Berlin. She is interested in the reexamination of typologies in architecture, specifically considering the impact of future technologies, economies and lifestyles.

Call for ideas 2020

Shop + Share


Creating Physical Spaces and Communities via Online Commerce

Shop + Share


Creating Physical Spaces and Communities via Online Commerce
This project explores the potential for online commerce in the sharing economy to create physical communities.
File under
Type of project
  • Systemic changes

This project investigates the shop typology, integrating its traditional demands with those of a new sharing economy. It is a complementary physical space for a subscription-based online retailer. Such retailers allow customers to continuously borrow clothes, ensuring variety while minimizing the necessity of ownership.

Online fulfillment decreases the amount of space a shop needs for product display. Therefore, an adaptable central social space that can serve a variety of functions is possible, allowing customers to meet friends or business associates, read and enjoy a coffee, or to have events, parties or seminars.

Shop + Share interrogates the role architecture can play in bridging the gap between digital and actual spaces. Can commerce operate on multiple levels, enhancing a community’s sense of social well-being and facilitating real-world interaction? How can a physical space operate at the intersection of these multiple levels?

Shop + Share


Creating Physical Spaces and Communities via Online Commerce

Shop + Share


Creating Physical Spaces and Communities via Online Commerce
This project explores the potential for online commerce in the sharing economy to create physical communities.
File under
Type of project
  • Systemic changes

This project investigates the shop typology, integrating its traditional demands with those of a new sharing economy. It is a complementary physical space for a subscription-based online retailer. Such retailers allow customers to continuously borrow clothes, ensuring variety while minimizing the necessity of ownership.

Online fulfillment decreases the amount of space a shop needs for product display. Therefore, an adaptable central social space that can serve a variety of functions is possible, allowing customers to meet friends or business associates, read and enjoy a coffee, or to have events, parties or seminars.

Shop + Share interrogates the role architecture can play in bridging the gap between digital and actual spaces. Can commerce operate on multiple levels, enhancing a community’s sense of social well-being and facilitating real-world interaction? How can a physical space operate at the intersection of these multiple levels?

Idea by

Margaret Wells
Berlin
Germany
Margaret Wells is an architect living in Berlin. She originally studied business and worked as a research analyst before going to the University of New Mexico to earn her Master’s degree in architecture, after which she was invited to participate in a studio in Hamburg. Since 2015 she has worked at various architecture offices in Berlin. She is interested in the reexamination of typologies in architecture, specifically considering the impact of future technologies, economies and lifestyles.
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