Idea by
Veronica Baraldi
Non Architecture
Call for ideas 2020
Working, Living, Dying Reinvented
Working, Living, Dying Reinvented

- Systemic changes
We consider ARCHITECTURE what has already been designed and/or built, conventional solutions repeated in a self-referential system. We imagine a counterpart, NON ARCHITECTURE: a world of unexplored designs and unlimited possibilities.
Architectural education builds habits in future designers, to act fast and take decisions in a short time. Non Architecture fights these habits, triggering innovation and in an innovative way.
Believing in Research By Design, we created a platform based on this approach and organised (2016-2019) 10 design competitions engaging other designers in a gamified process, allowing them to challenge their limits by giving them no limits.
For each competition we published a book, collecting the results with articles, illustrations and interviews from a call for materials. By creating a platform, relevant partnerships (UNStudio, Vitra, Ratti) and a growing community we want to influence, inform and share the production of innovative project concepts.

DANGING: DAC by Georgios Ouzounis - Greek, Aias Kokkalis

LEARNING: UNIGO by CHEUNG Yui Ming, LEUNG Verena, SO Cheuk Ying Sharon

LEARNING: UNBOUND by Kristijan Dapcevic, Savo Radovic

DYING: Neverwhere by Gleb Goncharenko, Ksenia Zabardygina

DYING: The Story of Atoms by Manuel Alejandro Suárez Hernández / Haruka Tonegawa
Working, Living, Dying Reinvented
Working, Living, Dying Reinvented

- Systemic changes
We consider ARCHITECTURE what has already been designed and/or built, conventional solutions repeated in a self-referential system. We imagine a counterpart, NON ARCHITECTURE: a world of unexplored designs and unlimited possibilities.
Architectural education builds habits in future designers, to act fast and take decisions in a short time. Non Architecture fights these habits, triggering innovation and in an innovative way.
Believing in Research By Design, we created a platform based on this approach and organised (2016-2019) 10 design competitions engaging other designers in a gamified process, allowing them to challenge their limits by giving them no limits.
For each competition we published a book, collecting the results with articles, illustrations and interviews from a call for materials. By creating a platform, relevant partnerships (UNStudio, Vitra, Ratti) and a growing community we want to influence, inform and share the production of innovative project concepts.

DANGING: DAC by Georgios Ouzounis - Greek, Aias Kokkalis

LEARNING: UNIGO by CHEUNG Yui Ming, LEUNG Verena, SO Cheuk Ying Sharon

LEARNING: UNBOUND by Kristijan Dapcevic, Savo Radovic

DYING: Neverwhere by Gleb Goncharenko, Ksenia Zabardygina

DYING: The Story of Atoms by Manuel Alejandro Suárez Hernández / Haruka Tonegawa