Idea by
Veronica Baraldi
Non Architecture
Call for ideas 2020
Working, Living, Dying Reinvented
Working, Living, Dying Reinvented
![](/media/cache/97/19/97195817f4e909c67b96be9e0fa844b2.jpg)
- Systemic changes
We consider ARCHITECTURE what has already been designed and/or built, conventional solutions repeated in a self-referential system. We imagine a counterpart, NON ARCHITECTURE: a world of unexplored designs and unlimited possibilities.
Architectural education builds habits in future designers, to act fast and take decisions in a short time. Non Architecture fights these habits, triggering innovation and in an innovative way.
Believing in Research By Design, we created a platform based on this approach and organised (2016-2019) 10 design competitions engaging other designers in a gamified process, allowing them to challenge their limits by giving them no limits.
For each competition we published a book, collecting the results with articles, illustrations and interviews from a call for materials. By creating a platform, relevant partnerships (UNStudio, Vitra, Ratti) and a growing community we want to influence, inform and share the production of innovative project concepts.
![](/media/cache/02/b8/02b81fb08d14a1556e79d2824d903bcd.jpg)
DANGING: DAC by Georgios Ouzounis - Greek, Aias Kokkalis
![](/media/cache/52/05/52057bbc4c20e66bd90854e83cde6b89.jpg)
LEARNING: UNIGO by CHEUNG Yui Ming, LEUNG Verena, SO Cheuk Ying Sharon
![](/media/cache/5b/b6/5bb67480d06778352e7d09e4e4479c18.jpg)
LEARNING: UNBOUND by Kristijan Dapcevic, Savo Radovic
![](/media/cache/e1/e4/e1e4957b179a3987cdf53e7b6ca9474d.jpg)
DYING: Neverwhere by Gleb Goncharenko, Ksenia Zabardygina
![](/media/cache/fe/d9/fed962fd5f0cc79236593e4fd3186ff5.jpg)
DYING: The Story of Atoms by Manuel Alejandro Suárez Hernández / Haruka Tonegawa
Working, Living, Dying Reinvented
Working, Living, Dying Reinvented
![](/media/cache/97/19/97195817f4e909c67b96be9e0fa844b2.jpg)
- Systemic changes
We consider ARCHITECTURE what has already been designed and/or built, conventional solutions repeated in a self-referential system. We imagine a counterpart, NON ARCHITECTURE: a world of unexplored designs and unlimited possibilities.
Architectural education builds habits in future designers, to act fast and take decisions in a short time. Non Architecture fights these habits, triggering innovation and in an innovative way.
Believing in Research By Design, we created a platform based on this approach and organised (2016-2019) 10 design competitions engaging other designers in a gamified process, allowing them to challenge their limits by giving them no limits.
For each competition we published a book, collecting the results with articles, illustrations and interviews from a call for materials. By creating a platform, relevant partnerships (UNStudio, Vitra, Ratti) and a growing community we want to influence, inform and share the production of innovative project concepts.
![](/media/cache/66/22/6622b4aea423a0f3f7448e7bf641e487.jpg)
DANGING: DAC by Georgios Ouzounis - Greek, Aias Kokkalis
![](/media/cache/ca/30/ca308b5a7281a3a3177fe2ef464dcad4.jpg)
LEARNING: UNIGO by CHEUNG Yui Ming, LEUNG Verena, SO Cheuk Ying Sharon
![](/media/cache/0e/a0/0ea06c5bc711dc2059da09824f7881fb.jpg)
LEARNING: UNBOUND by Kristijan Dapcevic, Savo Radovic
![](/media/cache/71/f4/71f4e507ac01ba7ad6d7800a697e2eeb.jpg)
DYING: Neverwhere by Gleb Goncharenko, Ksenia Zabardygina
![](/media/cache/28/d4/28d4e8cbee54d054846eae258e992ec8.jpg)
DYING: The Story of Atoms by Manuel Alejandro Suárez Hernández / Haruka Tonegawa