Idea by
Matiss Groskaufmanis
https://www.instagram.com/matissgroskaufmanis/
Call for ideas 2020
The Prolific Office
The Prolific Office
- Systemic changes
The project examines architecture’s managerial turn, problematizing “prolific offices” as the par excellence model of global architecture practice of the first decades of the twenty-first century. It looks at how managerial ethos, economic deregulation, global logistics, and communication technologies—as well automated design processes and building information modeling (BIM) systems—have transformed architecture practice and its productive output. By examining multiple case studies from both business management and architecture practice, the “prolific office” is explored from two perspectives: on one hand from understanding how capitalist modes of production—from Fordism to the new economy of cognitive-cultural capitalism—have penetrated architecture practice; and on the other had how these transformations are manifested in built and virtual forms, including formal qualities, authorship, and economies of production.
The Prolific Office
The Prolific Office
- Systemic changes
The project examines architecture’s managerial turn, problematizing “prolific offices” as the par excellence model of global architecture practice of the first decades of the twenty-first century. It looks at how managerial ethos, economic deregulation, global logistics, and communication technologies—as well automated design processes and building information modeling (BIM) systems—have transformed architecture practice and its productive output. By examining multiple case studies from both business management and architecture practice, the “prolific office” is explored from two perspectives: on one hand from understanding how capitalist modes of production—from Fordism to the new economy of cognitive-cultural capitalism—have penetrated architecture practice; and on the other had how these transformations are manifested in built and virtual forms, including formal qualities, authorship, and economies of production.