Development of an innovative, communicative design concept, consisting of corporate design / interior design / architecture continues the brand as well as the values of the traditional Hotel Schwanen in Metzingen strategically in the new building. It reflects the company's culture, core competencies and international customer base.
The overall CD I CI I CA concept was to create a new building in the historic town centre with a forward-looking architectural and interior design language that meets the expectations and demands of a target group with a strong appreciation of design.
The exterior as well as interior combines traditional elements with modern, sustainable design. The depiction of native plants constitutes a reference to the homeland; that these are endangered species emphasizes the sustainability claim. The design approach has not only an esthetic benefit, but also raises awareness of nature and environment.
- reduce to the max - less is more - surprisingly different -