Current supply of housing is largely dependant on private developers and in the UK alone we are currently only building half the number of homes required to meet increasing household formation. We need many more suppliers. Our view is that homeowners want greater choice, that the developers’ ‘product’ is sub-standard and that the desirable one-off architect designed house is beyond the reach of most. Supported by public sector land with enabling developers constructing infrastructure, a new customer-led supply chain would radically change the provision of housing from one of speculation to one of customer driven production. Instead of Architects being the pawns to the developer’s game or the preserve of the elite they become the authors of a new world of design led mass customised housing. New architect led home manufacturers such as our MyHouse initiative provide a solution, offering up affordable and well-designed homes allowing customer choice and future flexibility.