Nowadays, we face the hyperproduction of the ideas, designs that are never built.
But it's justified as long as they are published or discussed.
Can we, based on this generally accepted attitude, claim that the creative process is more relevant than the architectural product itself?
Maybe we can take advantage of this absurdity and shift our focus from the final product to the process designing instead.
We do have a choice.
Architects should be initiators and designers of the process based on the needs and preferences of the society.
This process must be thorough, interactive, socially engaged and based on the autochthonism.
Then, it will result in numerous parameters that will lead to the very essence of the problematics.
The final aim is not possible to predict, but the architectural product will still exist as the only possible answer based on the gathered parameters.
Therefore it will be non subjective and will continue to develop without the burden of authorship.
Architectural designs don't have to be built to be relevant.
For example only 5% of OMA's designs are actually built, but as Rem Koolhaas stated: ''you can't look at these designs as waste. They're ideas; they will survive in books.'' (www.spiegel.de)
Hyperproduction of ideas is current state that leads us to focus on the process instead on the product.
There are various ways to express productivity, not necessarily by creating physical objects.
''... that process may be very productive, although nothing is 'produced.' Productive activity denotes the state of inner activity; it does not necessarily have a connection with the creation of a work of art, of science, or of something 'useful.' '' (Erich Fromm ''To Have or to Be'')
We can take the role of the initiator of the process.
Through the process we should gather as many parameters as possible that would limit the number of final solutions and provide its high quality. We can be creative in choosing the methods of gathering these parameters, but they should always include local people.
''City is collective memory of its people'' (Aldo Rossi ''Architecture of the City'')
Each process, regardless of scale and location, should arise from the autochthonism.
In the process the author becomes irrelevant, because the final result depends on collective approach.
''...there is no 'your song-my song'. There is a language, and we are only intermediaries... language has no particular author - just as the river does not care whether to remain in a particular country.'' (unofficial translation) (Erica Jong ''How to Save Your Own Life'')
Through the process it is more important what is done than who has done it.
The process, once started, cannot and does not have to be fully controlled.
''Wouldn't it be better to regard our buildings less as completed products and more as work in progress, where each final situation can represent the beginning of a following stage within a permanent situation of becoming '' (Herman Hertzberger ''Lessons for Students in Architecture'')
By focusing on the process we contribute to the natural flow of continuity.
