Idea by
Cristina Chelarescu
Call for ideas 2018
Financialized Architecture
Financialized Architecture
"We live in financial times" declared The Financial Times in a new slogan launched in April 2007. We also live in placeless/ spaceless "ageographical" times: the difference between places become less important as the world becomes more interconnected
The contemporary city is driven by the pursuit of financial interest in contrast to the grand urban visions of the twentieth century which celebrated the city as a public phenomenon. Our housing and educational decisions are dominated by the financial system
The financialization of architecture is so widespread, it becomes increasingly unclear for whom and why buildings are produced. Architecture and marketing merge: computer renderings precede technical drawings, the sale of apartments precedes their design, the salesmen precede the architect
The future of architecture should look at ways to integrate new financial strategies in order to turn the buildings users from "prospective buyers" back into "residents"
Financialized Architecture
Financialized Architecture
"We live in financial times" declared The Financial Times in a new slogan launched in April 2007. We also live in placeless/ spaceless "ageographical" times: the difference between places become less important as the world becomes more interconnected
The contemporary city is driven by the pursuit of financial interest in contrast to the grand urban visions of the twentieth century which celebrated the city as a public phenomenon. Our housing and educational decisions are dominated by the financial system
The financialization of architecture is so widespread, it becomes increasingly unclear for whom and why buildings are produced. Architecture and marketing merge: computer renderings precede technical drawings, the sale of apartments precedes their design, the salesmen precede the architect
The future of architecture should look at ways to integrate new financial strategies in order to turn the buildings users from "prospective buyers" back into "residents"