The project directly takes on two of the thorniest issues: how can automation defend decentralized control of production and distribution and how can we ensure a soft landing for those most directly affected by labor displacement?Shift are a group of multidisciplinary/multi nationality of designers, computer programmers and architects, who met in Moscow under the umbrella of The New Normal program at the Strelka Institute for Media, Architecture and Design.The concept was one of the 25 selected ideas at the Future Architecture Call for Ideas 2019 that generated 357 ideas by 704 creatives from 60 countries all over the world.