Idea by
Andi Schmied
Call for ideas 2020
PRIVATE VIEWS
PRIVATE VIEWS
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- Site-specific cases
Despite the iconic nature of the Manhattan skyline, there are only three places the public can see it from: the Empire State Building, the Rockefeller Center and ONE World Trade Center. All other elevated views are a private privilege, only available to owners of luxury penthouses.
Posing as an apartment-hunting Hungarian billionaire, Andi Schmied accessed and documented the views of over thirty of the city's most exclusive high-rise properties. Her book-to-be, 'PRIVATE VIEWS: a high-rise panorama of Manhattan' will offer a glimpse into this elite world. Showcasing the surreal strategies of persuasion used by estate agents, the book will allow readers to bypass the gatekeepers of luxury real estate; guiding them through the sunset from Trump World Tower, dawn over Central Park from the tallest residential tower on Earth, and showing samples of the most luxurious materials, such as the Siberian marble, used in bathtubs overlooking the Statue of Liberty.
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Sunset view from the 47th floor of the recently completed Jenga Tower, designed by Herzog & de Meuron
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View from the bathroom of the 53rd floor of Trump World Tower
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View from the 83rd floor of the recently completed 432 Park Avenue, designed by Rafael Viñoly. Until 2017 the building was the highest residential tower on the planet
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View from the 42nd floor of ONE MADISON
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Video screenshot with subtitle from the video shot in Time Warner Center, , where recently more than a dozen owners, who bought an apartment anonymously through shell companies went to prison
PRIVATE VIEWS
PRIVATE VIEWS

- Site-specific cases
Despite the iconic nature of the Manhattan skyline, there are only three places the public can see it from: the Empire State Building, the Rockefeller Center and ONE World Trade Center. All other elevated views are a private privilege, only available to owners of luxury penthouses.
Posing as an apartment-hunting Hungarian billionaire, Andi Schmied accessed and documented the views of over thirty of the city's most exclusive high-rise properties. Her book-to-be, 'PRIVATE VIEWS: a high-rise panorama of Manhattan' will offer a glimpse into this elite world. Showcasing the surreal strategies of persuasion used by estate agents, the book will allow readers to bypass the gatekeepers of luxury real estate; guiding them through the sunset from Trump World Tower, dawn over Central Park from the tallest residential tower on Earth, and showing samples of the most luxurious materials, such as the Siberian marble, used in bathtubs overlooking the Statue of Liberty.

Sunset view from the 47th floor of the recently completed Jenga Tower, designed by Herzog & de Meuron

View from the bathroom of the 53rd floor of Trump World Tower
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View from the 83rd floor of the recently completed 432 Park Avenue, designed by Rafael Viñoly. Until 2017 the building was the highest residential tower on the planet

View from the 42nd floor of ONE MADISON
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Video screenshot with subtitle from the video shot in Time Warner Center, , where recently more than a dozen owners, who bought an apartment anonymously through shell companies went to prison